What is PPC advertising?
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Pay Per Click (PPC) advertising campaign involves getting relevant visitors to your website on pay-per-click basis through PPC adverting platforms. The most popular Pay Per Click advertising programs are Google Adwords, Yahoo Search Marketing, and MSN adCenter.
Pay per click advertising is a part of paid search marketing. Under the PPC form of advertising, advertisers are required to bid for advertisement spots on search engines, which charge them for every click by visitors on the advertisement. PPC advertisements are normally shown in the right side of the pages on the search results on various search engines.
Why you need PPC campaign?
PPC advertising is the best way to drive relevant traffic to your website through a search engine. Millions of search queries are typed into search engines such as Google, Yahoo and MSN daily. The user is usually interested in looking for some thing. Thus this is the most effective way of delivering targeted advertising through sponsored links on the search results. PPC delivers some of the best ROI for any kind of business, be it online or offline.
PPC advertising is a great way for a website to receive quality visitors. But managing a PPC campaign properly is very important so that you pay only for the visitors who are relevant to your business and that you pay the minimum too. This calls for an effective PPC campaign management.
How we do it?
We at Convixer, through our unique PPC campaign methodology increase your sales while reducing your cost per click, thus leading to maximized ROI. We can set up and handle your pay per click campaign using Google AdWords or other advertising programs. We design your pay per click campaign so as to achieve maximum click through rates (CTR), observe conversion rates over time and edit campaigns resulting in maximization of ROI.
Organic SEO takes time to take effect, while PPC campaigns can be setup and start delivering results within hours.
The whole process of running a PPC campaign includes the following steps:
Keyword Research:
We do extensive keyword research on your products, industry, market and your niche after which we come up with the list of all potential keywords that will highly benefit you business. There are many keywords that send not-so-serious visitors to your website. We ensure that the list has only relevant keywords that send serious buyers to your website.
Relevant Ad Copy:
Our creative copywriters come up with attractive and highly relevant ad copies that optimize your PPC campaign for maximum click potential at reduced PPC bids.
Traffic Analysis:
We understand and analyze the web stats and traffic patterns of visitors coming to the website through PPC searches, paths they follow and their exit routes. It helps further in improving the sales process making it easier for the visitors.
Bid Management:
We decide PPC bid rates in consultation with you as per your keywords and the online competition for the keywords. Then based on these bid rates, each Ad Group is optimized to yield maximum profits.
PPC Budget:
We take care to keep your PPC advertising campaign within your prescribed budget. We make efforts to give you maximum possible PPC coverage as per your specified monthly budget for PPC advertising.
Campaign Optimization:
Analyzing the performance of a PPC campaign through various tools is a constant process. We keep making efforts to further optimize your PPC campaign to increase the return on investment by adding or deleting certain ad groups. We also keep deleting under performing keywords.
ROI Calculations:
After running the campaign, we help you calculate the Effective Return on Investment for your PPC campaign keywords. We give you a list of best performing keywords for your site that help you in planning for more PPC advertising campaigns.
